LGBT Friendly is Not Trans Friendly

Photo by ᕈ O W L Y on Unsplash

Claiming to value queer customers and clients, whether out of genuine interest or purely for marketing purposes, has caught on and become incredibly common. Google reviews and Yelp allow businesses to tag their location or profile as “LGBT friendly,” and businesses that promote themselves as queer friendly are more profitable. The corporatization of Pride parades has not gone unnoticed and demonstrates how virtue signaling is…